Membership

Strictly limited · 250 places

The Founding 250

Mindset Baits® VIP Membership. A private group of anglers building the brand from the ground up — and benefiting from it every step of the way.

Become a founding memberSee the benefits
250Places, ever
£9.99Per month
CancelAnytime

Why it exists

250 anglers. One mindset. One mission.

Instead of relying on advertising, we want the community to grow the brand together. Your membership helps us build the setup, improve production and keep bait high quality and competitively priced — while growing a strong carp community. Once the 250 founder spots are gone, membership closes.

What members receive

Founder benefits

01Discounted baitPreferential member pricing on bait, for as long as your membership is active.
02Your own discount codeA personal code to share with friends and fellow anglers.
03Earn commissionEarn £0.60 per kg (£3.00 per 5kg bag) on 5kg bags sold with your code. Paid as store credit to spend on Mindset bait.
04Early product accessNew flavours, limited releases and test batches — before anyone else.
05Founder statusAs one of the first 250, you'll always be recognised as a founding member of Mindset Baits®.
06Inside the communityFounders-only updates, behind-the-scenes content and a say in future bait development.

How it works

Join in minutes

RegisterDrop your details below to create your Mindset account and join the members' list.
Secure your placeStart your £9.99/month VIP Membership at checkout. Cancel anytime.
Get your codeOnce your membership is active, sign in and use code MEMBER20 at checkout for 20% off. Your personal 5% code to share with other anglers is sent to you by email.
Fish. Share. Earn.Use member pricing, share your personal code and earn commission on 5kg bags.
VIP Membership · The Founding 250£9.99per month · recurring
  • Preferential pricing on bait
  • Personal shareable discount code
  • £0.60/kg commission on 5kg bags sold with your code
  • Early access to new releases
  • Lifetime founder recognition
Secure my founder place

Limited to 250 members. Cancel anytime.

Step 1 · Register

Join the members' list

Create your Mindset account in one step. You'll get member news and drops by email.

Then complete Step 2 — secure your founder place — to unlock member pricing.

FAQ

Good questions

How much does membership cost?

£9.99 per month, recurring. You can cancel anytime.

How many places are there?

Only 250 places will ever be available. Once they're gone, membership closes.

How much is the member discount?

20% off with code MEMBER20. It only works when you are signed in to your member account.

How do I get my discount code?

Your 20% code is MEMBER20. Use it while signed in to your member account. Your personal 5% share code is sent to you by email once your membership is active.

How does commission work?

You earn £0.60 per kg on 5kg bags sold with your personal code, which is £3.00 per 5kg bag. Other products don't earn commission. Bundle packs are not included, only individual 5kg bags. Every qualifying sale is recorded against your code, and commission is paid as Mindset store credit to spend on Mindset bait only, not tackle.

How do I cancel?

Membership can be cancelled anytime from your account.

Limited to 250

Secure your place in The Founding 250

Let's build something special.

Become a founding member