UK carp bait · direct to anglers

Carp boilies & bait.
Built for anglers.

SURGE and FUSION boilies, hookbaits, liquids and pellets. Unmatched quality, sold direct to anglers.

From the bait room

Mindset News

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How to use

Build the swim

Every Mindset range is designed to work together.

1. Feed
Boilies

1. Feed

Boilies (15mm/18mm) to build a spot — spod, throwing stick or catapult.

Shop boilies →
2. Layer
Pellets

2. Layer

4/6/8mm pellet mix breaks down at different rates — PVA, spod, method or loose feed.

Shop pellets →
3. Boost
Liquids

3. Boost

Glug boilies, pellets and hookbaits in 500ml liquid. PVA friendly — shake well.

Shop liquids →
4. Hook
Hookbaits

4. Hook

Pop-ups for Ronnie, Chod and Hinge rigs; wafters balanced for a natural presentation.

Shop hookbaits →

Why Mindset

Premium bait.
Honest price.

01

Direct to anglers

Sold direct from us to you, no middlemen in between.

02

Two focused ranges

SURGE and FUSION, each with boilies, hookbaits, liquids and pellets that work together.

03

Built by anglers

Run by anglers who fish it themselves, from Scott Maughan and Asher John to Team Mindset.

04

Steamed to lock in nutrients

Every Mindset Baits® boilie is steamed at a designated temperature to lock in every bit of nutrients.

On the bank

Caught on Mindset

Carp caught on Mindset Baits®
Ben Campling – 49lb
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®

Follow @mindsetbaitsofficial · share yours with #mindsetbaits

Mindset Map

Caught on Mindset? Report a catch

Ambassadors, consultants and anglers using Mindset Baits®: send us your catch report and, once approved, it goes on the Mindset Map. We only ever show the postcode area.

Release

Back she goes

Every fish goes back safely. Look after the fish and the venues we all share.

Apparel – Coming soon

Mindset
Apparel

Olive and black tees, a ribbed beanie and a trucker cap, finished with the Mindset embroidered patch. From the makers of Mindset Baits® — Built for anglers.

Coming soon.

Mindset Apparel embroidered patch logo

Why Mindset

Built for anglers

Direct to anglers

Sold direct — no middlemen.

Free UK delivery on bundles

5kg–30kg bundles include free UK delivery.

Matching systems

Boilies, pellets, liquids and hookbaits share the same food signal.

Ambassador pricing

£7/kg boilies (20% off), 5kg minimum.

Learn more →

Live shows

Mindset live
on Whatnot

We’re bringing live selling shows to Whatnot. Watch, ask questions about the bait and pick up Mindset Baits® products live.

Coming soon

Live shows launching soon — follow us on Instagram @mindsetbaitsofficial for the first show date.

Find us on
Coming soon

Whatnot and the Whatnot logo are trademarks of Whatnot Inc. Used to show where our live shows will be. No partnership or endorsement is implied.

Mindset Select Range Spicy Squid premium pop-ups tub – Clean Hit, Fast Response

Team Mindset

The team

Meet the team
Scott Maughan
Owner

Scott Maughan

Asher John
Co-owner

Asher John

Danny Anderson
Mindset Consultant

Danny Anderson

Sarah Fenwick
Mindset Consultant

Sarah Fenwick

Mindset Ambassadors

Our ambassadors

Carp caught on Mindset Baits®
Scott Royle – Mindset Ambassador
Carp caught on Mindset Baits®
Glenn Wootton – Mindset Ambassador
Carp caught on Mindset Baits®
Gav Thomas – Mindset Ambassador
Carp caught on Mindset Baits®
Liam Elmes – Mindset Ambassador
Carp caught on Mindset Baits®
Ben Campling – Mindset Ambassador
Carp caught on Mindset Baits®
Steve Carper John – Mindset Ambassador
Carp caught on Mindset Baits®
Stu Byron – Mindset Ambassador

Follow @mindsetbaitsofficial · share yours with #mindsetbaits

Our story

Built for anglers.
Unmatched quality.

Mindset Baits® is a UK carp bait company run by anglers, for anglers. Two ranges, SURGE and FUSION, sold direct.

Mindset Baits®

Mindset on the bank

Venues & sessions

Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®
Carp caught on Mindset Baits®

Follow @mindsetbaitsofficial · share yours with #mindsetbaits

Follow us

Follow Mindset

Catch reports, new drops and behind-the-scenes from the bait room. Tag @mindsetbaitsofficial and #mindsetbaits with your fish.

Instagram

@mindsetbaitsofficial — catch shots, new products and team updates.

Follow on Instagram →

TikTok

@mindsetbaits — short clips from the bank and the bait room.

Follow on TikTok →

Facebook

Mindsetbaits — news, offers and the Mindset community.

Like on Facebook →

#mindsetbaits

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