Our story
Built for anglers
Unmatched Quality. #mindsetbaits
Who we are
Founded by anglers.
For anglers.
Mindset Baits® was founded by anglers, for anglers, by Scott Maughan and Asher John.
Our aim is simple: quality bait, sold direct to anglers.
All our bait is made in the UK, at our factory in New Rossington, Doncaster.
Every Mindset Baits® boilie is steamed at a designated temperature to lock in every bit of nutrients.
Who we are
The people behind Mindset
Owner
Scott Maughan
Co-owner
Asher John
Mindset Consultant
Danny Anderson
Mindset Consultant
Sarah Fenwick
Why Mindset
Premium bait.
Honest price.
01
Direct to anglers
Sold direct from us to you, no middlemen in between.
02
Two focused ranges
SURGE and FUSION, each with boilies, hookbaits, liquids and pellets that work together.
03
Built by anglers
Founded by anglers, for anglers.
The range
SURGE &
FUSION
Boilies, pop-ups, wafters, dumbells, liquids and pellets, built to work together on the same spot.
What we make
Two ranges. One system.
Mindset Ambassadors
Out on the bank
Follow @mindsetbaitsofficial · share yours with #mindsetbaits
Apparel – Coming soon
Mindset
Apparel
Olive and black tees, a ribbed beanie and a trucker cap, finished with the Mindset embroidered patch. From the makers of Mindset Baits® — Built for anglers.
Coming soon.
Follow us
Follow Mindset
Catch reports, new drops and behind-the-scenes from the bait room. Tag @mindsetbaitsofficial and #mindsetbaits with your fish.
#mindsetbaits
Join the mindset
New bait, restocks and catches, straight to your inbox.
Company information
Mindset Baits Limited (trading as Mindset Baits®)
Registered in England & Wales No. 16851101
Registered office & trading address: 4 Eva Buildings, King Avenue, Rossington, Doncaster, DN11 0PF, United Kingdom
Email: scott.mindsetbaits@outlook.com
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